GitScrum/MCP Partner Directory/ActiveTrail MCP

Official Vinkius Partner Grade F · 5 tools

ActiveTrail MCP + Claude: Automate Marketing Campaigns in GitScrum

When Claude connects ActiveTrail via this MCP, you stop hopping between marketing dashboards. You can manage contact lists, audit campaign performance, and trigger segmented SMS alerts directly from your project workflow inside GitScrum.

Claude

ChatGPT

Cursor

Gemini

Windsurf

VS Code

JetBrains

Vercel

Start automating marketing tasks in GitScrum Get ActiveTrail MCP on Vinkius →

Connected via Vinkius catalog · No credit card

PRO Annual

$106.80/year · 50 users · no per-seat

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workflow

task.delegate()

Create a task. Delegate to Claude. Get the result on your board.

Create a task in GitScrum

You assign the task: 'Audit Q3 leads and send welcome SMS to all new contacts.' Claude uses this instruction to plan the necessary steps.

Claude runs the ActiveTrail MCP

Claude autonomously executes multiple tools, such as listing contact segments and sending bulk SMS messages through your connected ActiveTrail account.

Outcome lands in your GitScrum board

The final report, including the list of contacts updated or the campaign metrics, is attached to the task for immediate review and sign-off.

templates

task.create()

ActiveTrail MCP + Claude: 3 Templates for Your Marketing Sprint

Copy. Paste into a Claude-aware GitScrum task. Done.

Backlogtemplate1

Have Claude segment contacts by last activity

I need to know which leads haven't opened an email in 60 days, so I can target them with a specialized campaign.

Claude prompt

Claude, using the ActiveTrail MCP, pull all contacts who fall into the 'inactive' segment. Filter this list down to those whose last recorded activity was over 60 days ago. Then, draft three specific follow-up messages for the marketing team to review.

Sprint wikitemplate2

Run a full campaign performance audit

The Q4 email blast went out last week, and I need a comprehensive report on opens, clicks, and group performance immediately.

Claude prompt

Claude, execute the ActiveTrail MCP to list all campaigns run in the past 30 days. Generate a comparative summary detailing the top three performing segments versus the average segment metrics for these campaigns.

Client portaltemplate3

Send urgent SMS notifications for ticket status

A high-priority client ticket just moved to 'Requires immediate action,' and they need an instant text update.

Claude prompt

Claude, using the ActiveTrail MCP, send a concise notification via SMS to the client's primary number. The message must state that their GitScrum ticket [TICKET-ID] has been assigned to John Doe and is ready for review.

01 · workflow

ActiveTrail + Claude turns marketing campaigns into actionable GitScrum tickets

Manual reporting is a nightmare. You're constantly jumping between your project board, Slack threads filled with data snippets, and the ActiveTrail dashboard just to figure out if last week’s campaign actually hit its targets. This makes auditing slow, inefficient, and error-prone.

With Claude running the ActiveTrail MCP, you eliminate that context switching entirely. You simply create a task in GitScrum asking for an audit, and Claude retrieves all necessary metrics—opens, clicks, groups—and embeds the actionable summary directly into your project ticket.

Open this workflow in GitScrum →

02 · outcome

ActiveTrail + Claude automates contact segmentation for precise sprint workflows

Before this MCP, segmenting leads meant manually exporting lists, cross-referencing them in a spreadsheet, and then trying to upload the filtered group back into ActiveTrail. This process was slow, highly susceptible to data errors, and kept the growth team stuck.

Now, Claude handles that entire loop. You ask for specific segments—like 'high value leads who haven't opened an email in 90 days.' Claude executes the query via the MCP, giving you a clean, ready-to-use list right within your project workspace.

prompts

claude.ask()

Claude Prompts That Fire Once ActiveTrail is Live in GitScrum

Claude, check ActiveTrail via the MCP. I need a list of all current contact segments so we can ensure our next sprint's campaign targets the right groups.

I just finished a project and need to add 50 new leads from the attached spreadsheet into ActiveTrail. Claude, use the MCP to create these contacts with their respective details.

Can Claude review the last five campaigns run in ActiveTrail? I want to see if there are any patterns in low engagement rates that we should address in our project backlog.

Using the ActiveTrail MCP, list all active campaign drafts. We need to make sure the subject lines for the next product launch are ready to go.

specs

tools.list()

What Claude Can Call on ActiveTrail: 5 Tools for Campaign Automation

Each tool is one operation Claude runs on your behalf.

tool_name	operation
list_contacts	Claude can use this function to retrieve the entire directory of subscribers from your connected ActiveTrail account, providing a full contact list.
create_contact	This allows Claude or an AI agent to add a brand new subscriber to ActiveTrail by requiring you to provide their email and necessary personal details.
list_campaigns	Claude can retrieve a comprehensive list of all email or SMS campaigns that have either been sent out or are currently drafted within your ActiveTrail system.
list_groups	Use this function to pull the current list of segments and groups configured in your ActiveTrail account, helping Claude understand your audience structure.
send_sms	Claude executes this tool to send an immediate SMS text message notification via the ActiveTrail gateway after you provide both a phone number and the desired message body text.

grade

tools

auth

Required

catalog

Vinkius

faq

faq.read()

ActiveTrail + Claude, Answered for GitScrum Users

How does using the ActiveTrail MCP with Claude affect my existing GitScrum workflow?

It makes your workflow smarter and faster. Instead of manually checking marketing dashboards, you simply assign a task in GitScrum to Claude. Claude uses the MCP to pull real-time data from ActiveTrail, delivering the outcome directly into your project ticket for review.

Do I need specific credentials or client types to use ActiveTrail with Claude?

You only need an active API token and connection within Vinkius. As long as your preferred AI agent, like Cursor or ChatGPT, is MCP-compatible, you can connect it securely to the ActiveTrail MCP.

Can I use ActiveTrail's segmentation tools with Claude for my backlog tasks?

Absolutely. You can prompt Claude to list segments (using the MCP) based on current backlog needs—for example, finding all contacts that need a specific type of follow-up before moving a ticket to 'Ready'.

Is setting up ActiveTrail and Claude in GitScrum complicated?

No. The process is designed to be simple: subscribe via Vinkius, provide your API key, and then you can immediately start delegating marketing tasks to Claude inside any GitScrum task.

Does the ActiveTrail MCP support generating campaign ideas for my sprint?

While it focuses on execution and data retrieval, Claude can analyze historical performance data retrieved via the MCP. You prompt Claude with the audit results, and it provides strategic recommendations for your next set of campaigns.