The information exists.
It's just trapped in silos. Support tickets mention the feature request, but support tickets aren't connected to product planning.
The CSM logged the request in their notes, but those notes aren't aggregated. Sales mentioned it in the CRM, but the CRM doesn't talk to the product backlog.
Each channel has fragments of customer intelligence. Nobody has the complete picture.
Product makes decisions based on the loudest stakeholders or the most recent executive whim, not actual customer demand data. Meanwhile, customers keep requesting the same features.
They get polite responses: 'Thanks for the feedback, we'll share it with the product team.' The feedback goes into a ticket field. The ticket gets closed.
The pattern repeats. After the tenth request, the customer stops asking and starts looking for alternatives.
They never see the 46 other customers who asked for the same thing.
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