The agency delivered exactly what was specified.
Every requirement was met. Every mockup was implemented.
Every feature works as documented. The client is unhappy.
'It's not what I envisioned.' The problem: the client had a mental model that was never captured. The mockups showed screens, not flows.
The specs described features, not the experience they expected. The demos showed functionality, but the client approved without really imagining it in their daily work.
Now there's a gap between the delivered product and the client's unspoken expectations. Re-work is expensive.
The client relationship is strained. The team is frustrated because they delivered what was asked.
The client is frustrated because they didn't get what they wanted. Both are right—the alignment process failed, not the people.
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