Performance is a feature—but it's invisible in typical prioritization frameworks.
Features have demos, screenshots, stakeholder excitement. Performance improvements have before/after numbers that most stakeholders can't evaluate.
'We reduced P99 latency from 3s to 500ms' gets a polite nod. 'We added dark mode' gets applause.
The incentive structure rewards visible features over invisible improvements. Meanwhile, performance debt compounds—each slow query added, each unoptimized image uploaded, each N+1 query ignored.
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