Gloria Mark's research at UC Irvine revealed a painful truth about knowledge work: context switching has a massive hidden cost.
It's not just the time spent in the other tool—it's the cognitive effort to reload your mental state afterward. For developers, this is particularly severe.
Holding code architecture in working memory, tracking through complex logic, understanding system state—all of this evaporates with each switch and must be laboriously reconstructed. The 23-minute figure isn't pessimistic; it's measured reality.
The GitScrum Advantage
One unified platform to eliminate context switching and recover productive hours.











