Agencies live and die by client relationships.
But project managers are overwhelmed—managing multiple clients, putting out fires, doing actual project work. Client communication is important but not urgent, so it gets deprioritized.
The updates that do happen are reactive: responses to client questions, not proactive visibility. Clients fill the silence with worry.
'What are they doing with my budget?' 'Are they even working on this?' By the time the PM surfaces for a proper update, the client has already started shopping for a new agency. The irony: the team is doing great work.
The client just can't see it.
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