The client reviews the latest build.
They leave feedback: 'The button color doesn't match our brand guidelines. Should be 003366, not 336699.' The designer notes it somewhere.
A week later, the client asks about it. The account manager didn't know it was outstanding.
The designer thought it was queued behind other work. The developer never saw it.
The client sends an email follow-up. It goes to the account manager who forwards it to the designer who says 'I'll get to it.' Another week passes.
The client mentions it on the weekly call. The account manager promises it's being addressed.
It gets noted on a different task list. Meanwhile, the original feedback sits in three places: a Figma comment, an email thread, and a call note.
Nobody knows which is the source of truth. Nobody knows if it's actually been actioned.
The client sees the next build—still the wrong color. Now they're genuinely frustrated.
The fix would take 5 minutes. But the feedback management failure has consumed weeks and damaged trust.
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