Partner integrations fail because they span organizational boundaries.
Your PM owns the product, but not the partner relationship. Your BD owns the relationship, but not the technical execution.
Engineering builds when told to, but wasn't part of the partnership discussion. The partner has their own PM, BD, and engineering—equally misaligned.
Each handoff loses context. Each delay gets blamed on the other side.
The integration that was '2 weeks' in the contract becomes 6 months of finger-pointing.
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